Keyword: social media brand communication

3 results found.

Research Article
Emotional brand communication on social media to foster financial well-being
Charmaine du Plessis
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202342, https://doi.org/10.30935/ojcmt/13452
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Research Article
Branding cancer research institutions through social media platforms
Pablo Medina-Aguerrebere, Eva Medina, Toni Gonzalez-Pacanowski
Online Journal of Communication and Media Technologies, 13(2), April 2023, e202313, https://doi.org/10.30935/ojcmt/12955
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Research Article
Social Media Usage Practices of Luxury Brands: A Case of Luxury Automobile Brands’ Corporate Social Media Applications
Sevilay Ulas, Zekiye Beril Akinci Vural
Online Journal of Communication and Media Technologies, 9(1), January 2019, e201904, https://doi.org/10.29333/ojcmt/5723
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